Cunningly Clever Marketing - The Inside Secrets of a Marketing Legend by Andrew Wood

By Roy Williams

I recently came across the new book Cunningly Clever Marketing when searching for marketing books by Jay Conrad Levinson. Right on the front of Cunningly Clever Marketing's home page there was a review written by Jay Conrad Levinson stating how great the book was, so I asked myself Why not give it a try and ordered my copy from the site.

Shipping

The book made it to my office very quickly, 4 days after I ordered it and it was shipped via FedEx. So far this marketing company is off to a good start. Normally when I order a book directly from its own website it is shipped via USPS and the book takes a long time to make it to my office and 50 percent of the time it is in bad condition.

Design

I immediately noticed the front cover. It is a marketing book with a fox on the front of it. Cunningly clever book cover or bad graphics designer? Im going to go with clever marketing cover since the book is called Cunningly Clever Marketing.

At 416 pages of glossy paper, the book is incredibly heavy. You could probably use it as a boat anchor for one of those crabbing boats you always see on Deadliest Catch. If you locked your keys in your car and happened to be carrying Cunningly Clever Marketing, dont call pick up the phone and call locksmith. Take that book out and smash through the window. If this book was worth its weight in gold you would have an off shore bank account holding your millions!

All kidding aside, you can not judge a marketing book by it's cover (or its massive amount of weight) and I decided to open the book up and get reading.

Contents of the Book

You can tell the book is self published by the massive amounts of spelling errors throughout the book, however that is the only down fall to this marketing book. Andrew Wood is an absolute marketing genius and this book has become my official marketing hand book. The book contains mountains of marketing information compiled into easy to read short chapters. Have a question about direct mail? Read Chapter 63. Need to come up with a unique selling proposition (USP) for your new business? Read chapter 10.

Cunningly Clever Marketing kicks the standard for all marketing books up a level. There is simply not another book based on marketing out there that I have read that contains as much information into an easy to read book. From creating USPs to email marketing to building websites. This book as all the marketing information you need.

Final Opinion of Cunningly Clever Marketing by Andrew Wood

Cunningly Clever Marketing by Andrew Wood is an absolute must read for anyone in the marketing industry. As I said above, this book has become my marketing hand book, and Im sure that after you read it, it will become yours as well. I would go as far as saying Cunningly Clever Marketing is one of the best marketing books written in a long time. - 26221

About the Author:

0 comments: