Its important to treat promoting your restaurant as an ongoing activity if you are to effectively compete against local competitors. Too many times we speak to restaurant owners who will try a whole range of marketing activity (fliers, press adverts, even radio adverts), but often do it all in one go. Therefore, they receive a load of business in one or two months, but are so busy dealing with the business that they do not have time to plan for the future. As a result, they go quiet again once all the advertising finishes. This results in big peaks and troughs in their business profile.
Below are just a few of the most important things to consider when marketing your restaurant;
1. Look after your existing customers and communicate with them through email marketing, discount cards with their bill and getting to know them on first name terms. Too many restaurants focus their efforts on winning new customers rather than repeat business.
2. Work closely with local businesses to generate more bookings. If you have a cinema, bowling alley or hotel near your restaurant then speak to their marketing people to see if you can offer a joint promotion.
3. List your restaurants unique selling points and use these in your advertising. In order to compete with national chains it is necessary to communicate what makes your restaurant different to the rest. Adding personality to your restaurant will encourage people to return.
4. Boost your takings with off-peak discounts. Get people talking about your restaurant by offering really good deals in your quiet periods. A great way to get customers through the door and encourage a return visit.
5. Web presence. A professional website is absolutely priceless. The perfect tool for attracting new business to your restaurant. Direct potential customers to view your restaurant through your website using your offline media promotions.
To promote business growth in both the short and long term it is important to get into a routine with your marketing and never forget that no matter how little time you feel you have to devote to your marketing, continuity is crucial. - 26221
Below are just a few of the most important things to consider when marketing your restaurant;
1. Look after your existing customers and communicate with them through email marketing, discount cards with their bill and getting to know them on first name terms. Too many restaurants focus their efforts on winning new customers rather than repeat business.
2. Work closely with local businesses to generate more bookings. If you have a cinema, bowling alley or hotel near your restaurant then speak to their marketing people to see if you can offer a joint promotion.
3. List your restaurants unique selling points and use these in your advertising. In order to compete with national chains it is necessary to communicate what makes your restaurant different to the rest. Adding personality to your restaurant will encourage people to return.
4. Boost your takings with off-peak discounts. Get people talking about your restaurant by offering really good deals in your quiet periods. A great way to get customers through the door and encourage a return visit.
5. Web presence. A professional website is absolutely priceless. The perfect tool for attracting new business to your restaurant. Direct potential customers to view your restaurant through your website using your offline media promotions.
To promote business growth in both the short and long term it is important to get into a routine with your marketing and never forget that no matter how little time you feel you have to devote to your marketing, continuity is crucial. - 26221
About the Author:
Steve Mackie is the founder of Solutions 4 Impact Ltd, a leading UK web design agency and marketing agency started in 2003, and are experts in marketing for restaurants.
0 comments:
Post a Comment