Introduction to NLP: The Magic of Trust

By Shermon Gillett

Brad Louis, a consulting engineer, was waiting patiently in the reception area of a prospect. The client, Andrew Allen, was a wealthy person with several business interests. He was getting late for an important business meeting so he called Brad in his cabin. Andrews arms were crossed - he wanted to avoid seeing Brad, leave alone buying from him. Brad, I cant see you this morning. Andrew said, trying to brush Brad off.

Brad crossed his own arms, Would you like to postpone this? he asked Andrew. The client seemed to soften. How long will it take if I see you right now? he asked. Brad smiled, Ten minutes. Ten minutes later Brad emerged from the clients office, having closed the sale.

What did John Smith say or do in those short but crucial ten minutes to convince his client to buy his services? What was it about the way John reacted to his client that got him ten minutes of the mans time in first place?

NLP, neuro-linguistic programming, is the secret of John Smiths' success. This is a field of psychology that observes the different ways people think and communicate with one another.

Richard Bandler and John Grinder are the founders of NLP. They studied the methodology of successful therapists. They discovered, though all the therapists worked differently, they had one thing in common: They were very good at obtaining their clients trust.

Why and how trust develops is summed up by NLP. All people have different ideas of reality. If they are heard and understood, they feel appreciated. As a consequence they are extremely likely to trust people who understands them.

Having learnt NLP, you will discover that it could be applied to any sales situations. After all, selling is making money through winning trust, is not it? This is how smart sellers make their millions. They unconsciously communicate trust to their clients.

What super sellers do really seems magical. They get their clients buy from them without appearing pushy. Now you know the reason behind Frank Kern's million dollars sales in hours.

When you begin to apply the dynamics of NLP, the magic of trust will start winning you customers hands down. You would know your clients real concerns and mental barriers.

NLP teaches you three things:

* You will discover more about your potential clients in minutes than you previously could in months.

* You are going to learn to predict how your clients will purchase.

* You will know how to let your clients sell to themselves.

NLP represents a totally new gamut of selling based on trust and understanding of human behavior. You will learn that people have different modes of thinking. And how those modes affect their buying decisions.

You will learn specific selling techniques that you can apply in all situations. You will learn to communicate and reinforce trust with your clients on deeper levels. Using both verbal and physical techniques, you will be able to guide your clients to make decisions they otherwise might be afraid to make.

Selling is magic based on understanding specific buying patterns and rules of sales psychology. By mastering NLP skills, you will double your sales within the first year. It is a magic every seller must appreciate and learn. - 26221

About the Author:

0 comments: