7 Ideas to Building Your Own Publishing Empire!

By Karen Moehr

Developing a small publishing empire is easier than it has ever been. If you like to write (or even if you don't), you can do this!

1. Publish your book. The grandfather of publishing. You can be a published author or self-publish. If you really want to publish, you can write it, self-publish and start selling it within just a month (you must be committed to the work, but it can happen!)

2. Blog up a storm. Many are doing it...are you? Blogging is a great tool for quick updates. Like when you write a book, you should have a main them, but with a blog you can be more talkative and even more casual. Know that if you start a blog it's an on-going venture (the opposite of publishing a book).

Publish it on a regular basis to get consistent readers. If you have good content and update it often, you can get a lot of good exposure with it.

3. Start a website. Websites are not just there as a business card or sales tool. While they serve both of those purposes, they also serve to be a tool to promote yourself and your little empire and your platform. If you update your site frequently, tie your blog and other items to your site and keep you site fresh, it will be a viable tool to help you grow. Don't just plop a site up and then not look at it for a year. It must be a part of the entire empire and therefore, it must be updated and refreshed often.

4. Write ebooks. This is a well-know marketing tool and used by countless marketers these days. They are used because they really do work. If you have a topic of interest, especially a useful skill or knowledge, you can transfer this info into an ebook easily. As a matter of fact, you can start with an ebook to test the waters before you decide to take on the work and expense of publishing it as a book. Put ebooks in .pdf format and offer as an immediate download on your website. Promote it in your blog.

5. Start an ezine. An ezine is essentially an online newsletter that is emailed out to people. They are super easy to start and publish. Using one of the programs out there (such as constantcontact.com) you can develop an attractive newsletter, manage your lists (subscribers), etc. Ezines should revolve around your central them, but you can include other fun tidbits and info.

6. Booklets. These are little mini books that contain up to about 30 pages of content. They are not as expansive as books or even ebooks, but they are cheaper, too and easier to produce. You can develop an ebooklet quickly and post it for sale on your website. Also, market it in your blog and ezine. Booklets can be introductions to your books and ebooks to give readers sampling of what you offer.

7. Buzz with social networking. Put a page on Facebook. Tweet on Twitter. Pick just a few (or one or two) and use them often. Don't feel you must be on so many that it takes more time to update than to actually get your work done! Choose a couple and post on each. Market everything (website, books, ebooks, booklets, blogs, ezines, etc.) in the social networking sites you've chosen.

There you have it. A mini-publishing empire all your own! - 26221

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