Are you frustrated because you spent a lot of money on SEO and creating a beautiful site, but are still not getting the customers you need? You may have spent hundreds or even thousands of dollars by now and are about to give up because you are just not getting the sales and conversions you are looking for. Did you know that the reason for this is that pictures and SEO alone do not sell? So what does? Words sell, and that is why you need to read this article and learn the principles of creating content that will convert.
The most important thing in creating great sales copy is understanding human behavior. People are not driven to action by logic, they are driven by emotion. Not only that, no one is ever going to go out of their way to buy your product and help you out. Just like you, they either want to know what is in it for them or they want to find someone who will tell them what they want to hear.
This means that for every action you ask someone to take, you have to sell them an emotional benefit instead of a feature. Dont tell people that your product is great, everyone says that. Instead, tell them what great things it is going to do for them and how it is going to make them feel.
Secondly, try to get into peoples mind when you write a copy. This means that as they are reading your work they should be able to hear the words spoken inside their mind. Avoid being formal and complicated when you write, your text should be more like a conversation, as people will more easily perceive the information in this way.
When you create your content, imagine yourself addressing to one person, not a large audience, just like if you were explaining your friend about your product or service. You are not selling them, but sharing your enthusiasm in a friendly atmosphere about what does your product do.
If you still find this method problematic, just dial your best friend and tell them what all your business is about. Do not forget to record the conversation, you will be able to use it to write your first great copy.
If you put these principles into practice and avoid errors, you will be able to increase your conversions. Rewrite your copy as your skills develop and you feel its necessary, as it is the best way to become a great writer.
By applying these principles you will soon learn how a correctly made copy can promote your online business and increase your sales. - 26221
The most important thing in creating great sales copy is understanding human behavior. People are not driven to action by logic, they are driven by emotion. Not only that, no one is ever going to go out of their way to buy your product and help you out. Just like you, they either want to know what is in it for them or they want to find someone who will tell them what they want to hear.
This means that for every action you ask someone to take, you have to sell them an emotional benefit instead of a feature. Dont tell people that your product is great, everyone says that. Instead, tell them what great things it is going to do for them and how it is going to make them feel.
Secondly, try to get into peoples mind when you write a copy. This means that as they are reading your work they should be able to hear the words spoken inside their mind. Avoid being formal and complicated when you write, your text should be more like a conversation, as people will more easily perceive the information in this way.
When you create your content, imagine yourself addressing to one person, not a large audience, just like if you were explaining your friend about your product or service. You are not selling them, but sharing your enthusiasm in a friendly atmosphere about what does your product do.
If you still find this method problematic, just dial your best friend and tell them what all your business is about. Do not forget to record the conversation, you will be able to use it to write your first great copy.
If you put these principles into practice and avoid errors, you will be able to increase your conversions. Rewrite your copy as your skills develop and you feel its necessary, as it is the best way to become a great writer.
By applying these principles you will soon learn how a correctly made copy can promote your online business and increase your sales. - 26221
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