Distributing brochures has always been an effective marketing tactic for any business. They can be kept on cash counters, distributed to spread awareness about a company, or even posted to prospective clients. The need to have brochures printed has led to the rise of a sector of the printing services business, which specifically caters to brochures. Advancements like digital technology, design software, and the internet have greatly changed the traditional style of brochure printing.
Previously, computers were hardly involved in the brochure printing process, which took several days, involved in working with film negatives or plate-making machines and required many test prints, adjustments etc. Even design alternatives were limited, with the printers doing the majority of the design jobs and only the most elementary input coming from the client.
On the other hand, now brochures are designed, sent across to the printer, and edited on computers, usually by the client himself, and the end product is printed and delivered within a much shorter time span. Technology has progressed far enough to make 24 hour printing a reality, allowing any quantity of prints to be delivered to the customer within a single day.
It is important to remember that brochure printing involves not just the imprint of ink on paper, but design, content and layout as well. The use of digital technology in the printing process has revolutionised these aspects, offering a plethora of alternatives, including superior quality full-colour printing, advanced and complex layout options, and content-building packages.
Printing services firms provide several latest choices to customers, among which colourful brochures and digital brochures are most preferred by them. These are usually suitable for brochures which will be distributed from medium to long-term. Subject matter for short-term bulk use is best promoted through the use of eye catching, colourful, but concise brochures, which have only a restricted print run. To create such brochures, the best method to go for is off-set printing, as a large quantity of prints can be obtained in a minimum time span, though it takes a little more time for all the pre-printing tasks in this technique.
Nowadays brochure printing firms also offer ancillary services besides guaranteeing superior quality of prints for their customers. Direct mailing, distribution and brochure development are some of these extra services.
The internet has radically altered the scenario, with customers now visiting websites of printing firms and placing online orders after choosing designs and colour specifications from the comfort of their office. Hence, brochure printing has evolved a lot in recent years, and is about to undergo even more radical changes in the coming years. - 26221
Previously, computers were hardly involved in the brochure printing process, which took several days, involved in working with film negatives or plate-making machines and required many test prints, adjustments etc. Even design alternatives were limited, with the printers doing the majority of the design jobs and only the most elementary input coming from the client.
On the other hand, now brochures are designed, sent across to the printer, and edited on computers, usually by the client himself, and the end product is printed and delivered within a much shorter time span. Technology has progressed far enough to make 24 hour printing a reality, allowing any quantity of prints to be delivered to the customer within a single day.
It is important to remember that brochure printing involves not just the imprint of ink on paper, but design, content and layout as well. The use of digital technology in the printing process has revolutionised these aspects, offering a plethora of alternatives, including superior quality full-colour printing, advanced and complex layout options, and content-building packages.
Printing services firms provide several latest choices to customers, among which colourful brochures and digital brochures are most preferred by them. These are usually suitable for brochures which will be distributed from medium to long-term. Subject matter for short-term bulk use is best promoted through the use of eye catching, colourful, but concise brochures, which have only a restricted print run. To create such brochures, the best method to go for is off-set printing, as a large quantity of prints can be obtained in a minimum time span, though it takes a little more time for all the pre-printing tasks in this technique.
Nowadays brochure printing firms also offer ancillary services besides guaranteeing superior quality of prints for their customers. Direct mailing, distribution and brochure development are some of these extra services.
The internet has radically altered the scenario, with customers now visiting websites of printing firms and placing online orders after choosing designs and colour specifications from the comfort of their office. Hence, brochure printing has evolved a lot in recent years, and is about to undergo even more radical changes in the coming years. - 26221
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