Being the selfless and diligent worker that I am, I can't help but crack a smile when someone compliments the work my company performs. Call it pride or call it vanity, but I love it. Compliments energize me and the people I work with, and the benefits don't stop there. Compliments from satisfied customers also help us sell our services. So, when we get a good compliment, we really like to publicize it on our website.
Testimonials about your company are good, yes, but when you really think about it, what company in their right mind would publish a negative comment on their company website? When you read other website testimonials, do you wonder if you're only getting half of the story? This is where Yelp.com comes in - to help people find compliments and testimonials about businesses that they can trust.
What Yelp.com is: A website that people can use to find and review businesses. People can review everything from their favorite coffee shop to their neighborhood doctor. Yelp is more than "just a review site," however. There's also a social network feature where individuals can compare their reviews, email each other, etc. Yelp is especially popular for reviewing restaurants, but it's becoming more and more common to see reviews for every type of business on the site.
Why Yelp.com is important: Yelp is growing more popular with every second. QuantCast.com, which ranks website popularity, states that the site has almost doubled its traffic in the months between October 2008 and March 2009 (that's 5.9 million visitors in March 2009 alone). Need I say more?
Why Yelp.com will continue to grow: The best thing about Yelp is the social network. When people come to Yelp to find business reviews, they also have the opportunity to evaluate the reviewers themselves. Visitors can find out "Does the person who left this review seem like someone I would trust? Do they like the same things I do?" Yelp's strength is that visitors can evaluate both businesses AND the people who review them.
How your business can benefit from Yelp.com: How about using Yelp for free advertising? Setup a profile for your business for free, then encourage your customers to leave you a positive review. A good profile and positive reviews will drive customers to your business.
How Yelp.com can affect your business negatively: If someone on Yelp leaves you a bad review, they can damage your reputation and your business. Since Yelp believes in honesty and transparency, they don't moderate reviews. If someone does complain about your business on Yelp, you do have the option of leaving a response. Be honest if your business made a mistake, take the high road, and do your best to avoid this problem in the first place.
If you haven't done so already, it's time to check out Yelp.com. - 26221
Testimonials about your company are good, yes, but when you really think about it, what company in their right mind would publish a negative comment on their company website? When you read other website testimonials, do you wonder if you're only getting half of the story? This is where Yelp.com comes in - to help people find compliments and testimonials about businesses that they can trust.
What Yelp.com is: A website that people can use to find and review businesses. People can review everything from their favorite coffee shop to their neighborhood doctor. Yelp is more than "just a review site," however. There's also a social network feature where individuals can compare their reviews, email each other, etc. Yelp is especially popular for reviewing restaurants, but it's becoming more and more common to see reviews for every type of business on the site.
Why Yelp.com is important: Yelp is growing more popular with every second. QuantCast.com, which ranks website popularity, states that the site has almost doubled its traffic in the months between October 2008 and March 2009 (that's 5.9 million visitors in March 2009 alone). Need I say more?
Why Yelp.com will continue to grow: The best thing about Yelp is the social network. When people come to Yelp to find business reviews, they also have the opportunity to evaluate the reviewers themselves. Visitors can find out "Does the person who left this review seem like someone I would trust? Do they like the same things I do?" Yelp's strength is that visitors can evaluate both businesses AND the people who review them.
How your business can benefit from Yelp.com: How about using Yelp for free advertising? Setup a profile for your business for free, then encourage your customers to leave you a positive review. A good profile and positive reviews will drive customers to your business.
How Yelp.com can affect your business negatively: If someone on Yelp leaves you a bad review, they can damage your reputation and your business. Since Yelp believes in honesty and transparency, they don't moderate reviews. If someone does complain about your business on Yelp, you do have the option of leaving a response. Be honest if your business made a mistake, take the high road, and do your best to avoid this problem in the first place.
If you haven't done so already, it's time to check out Yelp.com. - 26221
About the Author:
Author Jason Lancaster manages Spork Marketing, a Denver Internet marketing company. See SporkMarketing.com for more Internet marketing tips and advice, including business blog essentials.
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