Write a Best Selling E-book in 1 Month

By Stephen Beck

In order to write a best-selling e-book in 1 month, you must first choose an approach. If you are an expert on the topic, then you should be writing that e-book right now! On the other hand, you could also act as a reporter.

But if youre like most of us and youre not sure where to start, then the reporter approach may be the best and quickest approach. The reporter doesnt need to know all the best ways to save money on a wedding, but you know people who do know how to save money.

Once you have identified experts, you can interview them to add valuable information to your book. Perhaps you could interview florists for information on bouquets. A tip - many experts are willing to share their knowledge, especially if you include their contact information in your e-book as a thank you. This is valuable free advertising for your florists, wedding planners, pastors, and more.

Be creative when seeking out experts. Ask florists, pastors, and wedding planners - anyone who might have great information. Each and every expert has at least one tip that could help rocket your e-book to success.

When you record the interview, use equipment that makes CD quality sound. This includes an Olympus DM10 and a lapel mike. You can convert the recordings to mp3 or wave files.

For an interview, bring two lapel mics and a Y-jack (I found mine at Wal-Mart).I use this setup to interview many people, even over the phone. It offers great quality sound at a reasonable price.

I can hear you now - "Why do I need to record interviews?"

Those recordings can give you valuable information for your e-book. Transcribe the interview, or hire someone to transcribe it for you. These recordings can also be used as a bonus to encourage sales of your e-book.

Recordings can help you write your e-book in 1 month. After all, most of your information is based on interviews. Your book almost writes itself! - 26221

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3 Golden Keys to Writing for the Internet

By Anthony James Goolsby

A lot of beginning copywriters start out by applying their skills to writing for the Internet. You must keep in mind, however, that there are some key differences between writing for the Internet and how one would work with an offline audience. Keep these 'golden rules' in mind while you write and you will achieve great success in your Internet writing.

Traditional publishing and writing for the Internet differ in three crucial ways:

Audience

Format

Lifespan

You must take each of these differences into consideration when writing for the Internet.

Audience

Any writer must consider their audience. But audience consideration is even more important when writing for the Internet. The basics won't change (like identifying who your primary target audience will be, for example), but there are some huge differences in other areas.

First, in traditional publications your audience is somewhat a given. Once they have actually picked up or purchased a newspaper or magazine they are likely to at least give it a few pages before setting it aside. However, remember when writing for the Internet your audience can move on from your words with one click of the mouse. You need to be highly focused and on target all the time. You can't take much time for introductions, slow buildup or indirect discussions. If you, the writer, do not seem to be delivering the goods then the reader will simply move on and fast. This does not mean you need to cater to the lowest denominator " please do not treat your readers as stupid " but it does mean that you need to know your audience well and how to respond to that audience's needs and desires.

Format

A second point to consider when writing for the Internet is the fact that some online readers simply skim and don't read every word. Quickly scanning your copy, they will only commit to reading the entire thing if you catch their attention. Therefore you must be concise and clear in your writing. Punchy headlines, accurate subheadings, and solid introductions and conclusions are important to use with "skimmers."

A big mistake I see in new writers is trying to look like an offline magazine article or mimic traditional print documents. There are many major differences. Writing for the Internet, by nature of the way the reader looks at a screen as opposed to physical print, requires some different strategies. One of the most important is the entry point. A search engine may deliver readers to some point in the middle or end of your document. If you have written coherent and cohesive content, then those readers may well move back to the beginning to read properly. In response to this, and the scanning readers mentioned earlier, it is best to break longer pieces into several stand-alone sections that can work together as a whole, or even as separate documents if approached in that manner. (A good example of this is how I broke this article into individual stand-alone segments.)

Lifespan

Finally, an important difference between traditional publications and writing for the Internet is lifespan. While the apparent lifespan of many electronic documents appears to be short-lived, this is simply not true. In fact, I would argue the exact opposite is more the reality. Newspaper and magazine articles in print are only current for a day, week or the month of their publication, but then are archived on the Internet where they may frequently reside for years. So while it is important as a writer to be fresh and current, also keep in mind that your reader may access your words at some undetermined point in the future. (In other words, try not to be too topical. You may severely date your article in the process.)

Keep in mind the 3 Golden Keys. By concentrating on audience, format, and lifespan when writing for the Internet, you will achieve great success. - 26221

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New ITIL Training Scheme - Already in Trouble?

By William A Edwards MBCS, BA(Hons)

It is now two years since the OGC launched ITIL (R) version 3; its best practice guidance for IT Service Management. Since the launch, the administrators of the examination scheme (APMG) have been busy getting the new qualifications scheme, leading to the ITIL Expert qualification, into shape.

However, perhaps this new qualification scheme could - before it has really got going properly - already be due for a review according to the most recent figures for ITIL training. They show a high number of candidates taking version 3 foundation level training, but a very low take-up for the subsequent capabilities and lifecycle training courses.

It is not really that surprising when you come to think about it because to qualify for the new ITIL Expert certificate, candidates now need to complete a very challenging curriculum of modular courses. Whereas the old V2 Service Sanager qualification took only 13 days, the new replacement qualification takes from 22 to 27 days to complete.

The new scheme, with its existing three levels of training - and a future fourth level planned - may be good for examination institutes and training providers, but is it really what the market wants? Well, at present, people seem to be voting with their feet, so to speak, by simply not attending the intermediate courses.

Also, whilst the old V2 qualifications scheme is still running, it makes little sense for people to pursue the new route to the professional qualification when you can also get it through the V2 route simply by doing a bridging course at the end. And this track is not only cheaper, but quicker and more convenient for most people.

It is, in my opinion, time for APMG to be decisive and act immediately to support the V3 qualifications scheme. It is finally time to axe the old V2 qualifications and really get behind the new scheme. - 26221

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Business Cards, Yellow Page Ads, And Val-Pak Coupons: What You Need To Know About Them

By Sven Makowal

The business person today is faced with many decisions when it comes to marketing and advertising. How to get started and what media to use in your marketing campaigns are just a couple of the challenges you are forced to meet. Reality is that all of the options available will work to one degree or another. The key to your success, no matter what medium you select, is to differentiate yourself in a manner that appeals to your potential prospect. When you understand this, you can be successful regardless of your choice.

More often than not, people follow the generally accepted trends and styles. This happens with the clothes we wear (anyone remember Beatle Mania?), the beer we drink (what age are you?) and the way we advertise in say, the Yellow Pages. Try scanning the Yellow Pages and you will see numerous pages of similar looking business card layouts and wording. What happens is we start to subconsciously purge the look-a-likes and carry on until we see something that is out of the ordinary.

Some of the most interesting, and different, ads that I have seen appear as a public service announcement. They have headlines like: Warning! Don't Even Think of Using a Travel Agent Before Calling FREE Traveler Awareness Hotline! Copy below this ad would offer free advice on how to book the best rate for your next trip. I was scanning the travel section because I was obviously interested in taking a trip and this advertisement, because it was different, caught my eye. To make it really successful it also had an 800 number at the bottom to call for a Free Report. There was no ad sponsor so the whole presentation was non-threatening. I was given a safe way to get information I wanted without having to speak directly to a Travel Agent whose job it is to sell me.

This same method can be used regardless of the medium you select for your advertising. It can be Yellow Pages, Business Cards and Val-Pak Coupons. The key is to use the criteria that make it different, interesting and non-threatening. Even though the principles are basic there is a definite knack to this type of marketing.

There is a company that, over the last 12 years, has developed automated systems that allow business people to incorporate any type of marketing advertising into an overall Marketing Strategy. That company is Automated Marketing Solutions or AMS. They differentiate themselves by not only providing marketing solutions, but by educating their consumers on the proper techniques to use, including how to create the right message depending on the medium being used. It doesn't stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to maintain and control that program without any further human input.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about Direct Response Marketing and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience. - 26221

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Finding The Correct Customers to Grow Your Business

By Leigh-Ann Lemire

You may have heard about locating the correct niche or target for your business or how marketing to the correct public will make your business grow.

The instructions on how to research and find your niche come in many forms such as how-to's, guides and advice columns. Entire websites and blogs have been started that are completely dedicated to speaking about the subject of niches. When you search on Amazon for books on the subject you will find over 100,000 books to select from. Searching on Google for information on the subject of niches will give you 32,000,000+ selections.

Here's a different method on the matter of niche marketing that you might like alot. How would you like it if people found you instead of you attempting to chase the customers down?

It can really happen like this! It's a simple method that goes along with the reason that the internet was created which is to supply information. If you supply fresh content in large quantities, your potential clients will find your information and go to your site to get more information.

Getting your name out there on the internet on a consistent basis while supplying good, informative information is the key to your success. Press releases, blog posts and articles are the main items to focus on.

Spend your marketing time wisely by talking about the subject that you know the most about - your company. Adding the information online wherever you can is what is going to create a stable and steady stream of interested public to your site.

Other internet marketing methods may come and go. One day you may be using a system that is accepted by the search engines and the next day, the search engines get re-tuned and don't like that method anymore which leaves you searching for another solution.

Rather than racing to find another method to market or try to figure out something to do, use your time wisely by creating a solid foundation online based upon information. Building your business in this manner creates traffic to your site today and it continues because the information is online for years. - 26221

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How to Record Professional Voiceovers

By Julia Pickett

You've found your voiceover talent and are ready to start producing your script, and the next step will be to create a professional recording. You may be working with a videographer or production team to create your voiceover script, but there are also several computer software programs and tools available to help you create the entire project from start to finish on your own.

There is a significant amount of preparation required to ensure that the environment in which you record the voice over will help you create a quality piece. Here are some essential tips when preparing the room for your voiceover recording:

1. Check all your equipment. Booking the voiceover talent for the project and then wasting several hours testing equipment will cost you. Jay Rose, the author of the book "Producing Great Sound for Digital Video" suggests that you make sure you get the right kind of equipment and test it well before production day. Even testing it a few hours before production time can reduce unforeseen delays.

2. Make sure the room does not create echoes. The only way you'll know if the room is creating an 'echoing' effect is when you turn on the microphone and shut all the doors and windows. Do some test recordings with all of your equipment to reduce the risk of the echo effect.

3. Use background music if necessary. A professionally done recording must not contain any white noise. This is specially true for a narration wherein the viewer must sense that the narrator is directly in front and having a conversation with them. If the white noise goes beyond an acceptable level, you should definitely think about adding a background music.

4. Search for your room's recording sweet spot. Find the one position of your microphone in the room that will produce the best recording. There's no actual system for doing this and you might spend some time in moving your mic around the room. Just remember that you don't ever want to produce an empty or strained sounding record ever.

5. Don't stress on ambient noises. A lot of things produce ambient noises and most them are out of our control. Ambient noises, e.g. outside traffic and chatter, don't always go through your microphone. However, consider having a high-pass filter on your mic for a cleaner recording when these noises are gravely affecting your project.

6. Switch off fans and blowers. Fans on computers, air-cons and other blower devices can affect the air atmosphere of your recording room as they produce turbulence. This is more evident in a small room than a large one. The solution to this is to switch of these equipment while doing a recording. You can turn them on in between segments.

Also monitor always the recording session in real-time using your headphones. Utilize playback functions in a seperate room to ensure that all is in order. Doing this will allow you to solve problems real-time and spare you doing retakes. - 26221

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Paint on internet.

By Andy Lau

I think you have been astonished by 3D graphics, beautiful illustration and picture which are uploaded by the users on the internet. They are produced by the powerful plain design software.

No doubt, the more powerful they are, the more expensive they are. Users should have high level technique to use the software.

You may say that you can do splendid pieces with Painter in Windows. However, for you can share your masterpieces to your friends, I introduce you to use Pencake which is very user-friendly.

You can use Pencake without paying any money. It provides tools which allow you to make your own ecards and share it to your friends through Facebook. You can draw your picture with pencil tool, airbrush tools, line tool, circle tool and tools. I think everyone can learn how to use them very quickly.

Sending out blessing is the other things you can do with Pencake aside from sharing your drawing. A unique ecard together with a message from dear friends is the best gift on birthday and in festivals. What's more, it is long lasting, totally environmental friendly and it can be received by your friends immediately though they are living at the end of the earth.

Top artists and active member is listed out in the web site. Sooner or later you can be a member of them if you keep making ecards on the web site. Your works can be seen by all the internet users. It is possible to have you being the next top artist on the internet.

Furthermore, the steps you took to draw your masterpieces can be replayed. You also can replay other artist's pieces. You can follow the steps to learn the technique through the replay. By leaving comment, artists praise each other and exchange their experience.

No matter you like drawing or not, I can sure that Pencake is a good web site to spend your free time to find good paintings and friends. - 26221

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